Creative Direction✦ Cinematic UX✦ Immersive Prototyping✦ AI Systems✦ Product Storytelling✦ Visual Systems✦ Brand Worlds✦ Creative Direction✦ Cinematic UX✦ Immersive Prototyping✦ AI Systems✦ Product Storytelling✦ Visual Systems✦ Brand Worlds✦
Craig Drake
Cinematic Product Design  ·  Future Systems  ·  Visual Direction

CraigDrake

Product & Visual Design Leader

Cinematic, content-forward systems across global entertainment and future-facing technology — where visual craft meets systems thinking.

Clients & Collaborators

Netflix • Lucasfilm • Disney • Marvel • Mitsubishi • Electronic Arts • Paidy • Alt-X

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Craig hero image Craig Drake  ·  Portfolio 2025
01Cinematic Product Design
02Visual Systems
03Immersive Prototyping

Selected Work

06
Netflix
Netflix
Creative Direction
Paidy
Paidy
Product & Brand Systems
Mitsubishi
Mitsubishi Heavy Industries
Future Prototype Systems
Lucasfilm
Lucasfilm / Star Wars
Franchise Visual Systems
Electronic Arts
Electronic Arts
Interactive Product Systems
Japan Smart Chain
Japan Smart Chain
Brand Creative Direction
— Introduction

Artist.
Director.
Technologist.

I design cinematic, content-forward experiences for global entertainment brands — and prototype the future of industrial technology. From Netflix and Lucasfilm to AI-powered storytelling at Mitsubishi Heavy Industries, I merge visual craft, immersive systems, and emerging tools to build what's next.

Paidy — In app video

Areas of Expertise

01
Cinematic Product Design

Building immersive, content-forward systems that translate narrative into functional product experiences.

02
Visual Systems & Brand Worlds

Defining scalable visual languages across entertainment IP and emerging technology.

03
Immersive Prototyping

Using AI and motion to model future-state concepts for product, engineering, and experiential environments.

— About Craig Drake
Where Sharp Design Meets Future Technology

Product & Visual Design Leader specializing in cinematic UX and content-forward systems. At Netflix, I shaped interface strategy through immersive prototypes; at Paidy, I translated complex app features into motion-driven storytelling that made financial technology intuitive and accessible. Across entertainment and industrial innovation, I design scalable systems that align design, engineering, and business goals.

MHI Future Visions Photo by: Y's Kitchen Works

IllustratedWorks

A body of bold, cinematic illustration spanning entertainment's most iconic universes — from licensed franchise collaborations to sold-out gallery editions worldwide.

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Illustrated Works  ·  Craig Drake

Let's Build
What's
Next

Available for creative direction, immersive prototyping, and product storytelling partnerships.

hello@craigdrake.io